Meet Aih, Our New Digital Marketing Assistant

Meet Aih, Our New Digital Marketing Assistant

Earlier this year, we put out a call for a Digital Marketing Assistant at The Nursery to support our growing communications and marketing operations. Last month, we welcomed Aih Mendoza to join our team in the role! Aih’s prior work experience in marketing, her love and contribution towards the global improv community and her ideas to continue engaging our students, teachers and audiences make for a stellar addition to The Nursery staff and we’re excited to see what she gets up to in this new role.

We got to chatting to Aih about improv, life and everything else – here are some excerpts from the conversation:

Q. Let’s skip the official bio for a moment – Can you describe yourself in the form of…

  • A food dish you love: Tinola — A native Filipino dish, which is essentially chicken soup but with ginger, moringa leaves, and chayote. Scientifically proven to be a hug in food form.
  • Your pet’s (real/fictional) impression of you: “If I stay very, very still maybe she won’t notice me.” (This is true!)
  • A twitter hashtag: #MakeItUncomfortable
  • *A superhero catchphrase: “…*Choices. 👀” (Borrowed from Tatianna, RPDR AS2)
  • A real or fictional language you speak other than English: Tagalog, Cebuano, a teensy bit of Spanish

Q. What is your relationship and history with improv as an artform? Do you remember the very first improv class/show/experience you had?

Improv and I have been in a serious long term relationship for about 6 years now. We first met when I was a college student, and I had taken notice of them but didn’t have the courage to go up and strike a conversation. While I followed them (from a far) for a while, it was SPIT (Silly People’s Improv Theatre) here in Manila that formally introduced us. SPIT had set up a school called Third World Improv and It was love at first class. Jokes aside, taking classes (even as part of the second batch of the school) has been the best decision I’ve made. I now teach improv at the school and it is just life-giving!

Q. What is it like to join the Nursery? What are you most looking forward to?

I’ve been a long-time fan of the Nursery, its teachers and community. The classes are always excellent and I grew a lot as an improviser here. So jumping aboard was very exciting — being (virtually) surrounded by such wonderful people, getting to learn tons, and helping this wonderful organization is truly a delight. I try to go about my life placing my energy in things I believe in, and joining the Nursery was definitely one such move.

Q. 2020 has been quite the year and a particularly interesting one for the improv community. How has the last year panned out for you?

While a lot of it has been uncertain, my partner and I took it as a chance to go for things we wouldn’t have been able to do pre-pandemic. This is how we fell into the online improv class rabbit hole because who needs a normal sleeping schedule in the pandemic? In the past year, we’ve been doing tons of classes at 2, 3, 4AM just to really see what sorts of styles, approaches, and perspectives are out there. So it’s been a lot of exploration, new adventures and new friends.

Q. The improv community expanded from being ‘local’ to being ‘international’ in the last year. Where do you place the role of communications, outreach and marketing within this context?

I believe a lot of it is about discovering and celebrating your organization’s unique point of view and qualities. With the scene suddenly expanding, it’s a wonderful opportunity to reach folks that want what you’re putting on the table — especially those that may not have had access to you IRL.

Q. Is there anything else you’d like to share with those who are reading this?

1) Be nice and have fun out there!

2) Come visit the Philippines! Or message me and I’ll write you a postcard!

3) Be nice and have fun out there!

Gaurav Singh Nijjer
gaurav@thenurserytheatre.com

Communications & Community at The Nursery Theatre.

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